In the world of e-commerce, there are many levers you can pull to improve your conversion rate. One of the most effective measures is optimizing the payment methods you offer. The latest Swiss Payment Monitor 2024 impressively shows which payment methods are particularly popular in Switzerland and what trends are emerging. In this post, we summarize the key findings for you and provide practical recommendations.

Mobile payments are defined in the Swiss Payment Monitor as a broad category that includes various ways of paying with mobile devices. This includes payments via apps like Twint, as well as mobile payments with a credit or debit card linked (such as Apple Pay, Samsung Pay, or Google Pay).

According to the latest findings from the Swiss Payment Monitor, mobile payments are now the most widely used payment method in Switzerland, measured by both revenue and number of transactions. Twint in particular has established itself as the dominant solution and continues to see increasing usage, both online and in brick-and-mortar stores. Twint now accounts for around two-thirds (67.8%) of mobile payments, underscoring its leading position in this area. For you as an online shop owner, this means: Integrating Twint is a must if you want to ensure that your customers can use one of their preferred payment methods.

The more payment options you offer your customers, the more likely they are to find one that suits them and complete the purchase. The study also shows that credit cards still play an important role, offering different advantages depending on the sales channel. However, mobile payments have also seen significant growth here, highlighting the importance of seamless integration in mobile shops. Whether Twint, credit card, or invoice: variety pays off.

Interestingly, the classic invoice continues to hold a high place in distance selling, especially for larger amounts. Many customers appreciate the ability to pay only after receiving the goods. For shop owners who handle primarily medium to high-value shopping carts or also have a lot of returns (e.g., clothing), a buy now pay later solution can be key to success.

The results of the Swiss Payment Monitor clearly show that a wide selection of payment options is a crucial factor for customer satisfaction and, therefore, for the conversion rate. By integrating Twint, credit cards, and a purchase on account option, you as a shop owner are well-positioned to meet the diverse needs of your customers.

If you'd like to know how to optimally integrate your payment methods, we're here to help at PEND. We offer seamless integrations for Shopify and Wix, ensuring your customers can pay flexibly and easily at any time.

For more information on the study, visit Swiss Payment Monitor.